Care will be based on quality and compassion

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A new Lancaster based adult care provider aims to set the bar when it comes to providing a consistent high quality service.

Claire Evans, 45, has launched her new business from offices in Chapel Street, and will invest heavily in the training and quality of staff, aiming to set new standards in care services after buying into national franchise Bluebird Care.

The mother of four, from Scorton, said that she had dealt with care issues for quite a long time, having had a father with dementia and being involved with the Alzheimer’s Society.

She said: “The aim is to provide a consistent high quality service.

“The challenge for the public is whether they can accept the costs that come with that.

“I’m pitching more expensive than most but I’m investing in the training and quality of the staff and more generous remuneration.

“I’m going for the private market and I’m hoping that the way we do things will contribute to the general movement of setting new standards in care services.” Claire said she was also aiming to link in with Lancaster University’s proposed new centre for ageing research.

“My goals are to increase business efficiency, and provide more resources for staff without the need for back office support.

“I’m trying to find new ways to do things.

“The overall investment in year one is £90-100,000 and I’m crossing my fingers the investment will work out.

“I have a young family, and this is very much a family business.

“Bluebird Care’s business model suits my ethos with regards care in the community.

“My area is Lancaster and south Lakeland, so as far up as Ambleside and as far south as Forton and I’m recruiting locally for carers.”

Claire currently has four members of staff, plus a registered manager.

The former diplomat moved to Lancaster 10 years ago and worked for Lancashire County Council in overview and scrutiny.

“This is me making a bold step in my career and a new challenge,” she said.

“I’ve always had an interest in care, I did volunteer meals on wheels in London, I looked after my dad who had dementia, and I am involved in the Alzheimers Society and organising events in Scorton. My work within Lancashire County Council involved looking at care issues and making sure that the money being spent was making a positive impact on people’s lives.

“I got into this after meeting someone through the fundraising events I was doing in Scorton. He bought a franchise with Bluebird Care, and we got talking and “I realised this is what I wanted to do.

“The price is higher, but rather than hope, people will know they’re getting good care.

“It won’t be a case of rushing in and rushing out performing tasks, the emphasis is about care and compassion, and that is how I’ve built my business model.”