The Lancaster-born and bred chief executive of creative agency Saatchi and Saatchi will be the host of one of Lancashire’s leading business awards.
Global chief executive Kevin Roberts, a former Lancaster Royal Grammar School pupil, will fly in from New York to be the master of ceremonies at the Be Inspired Business Awards, the BIBAs, ceremony at the Blackpool Tower.
He follows celebrities including Eamonn Holmes, Julian Clary and Christopher Biggins as the awards’ host.
Mr Roberts, whose firm is the ceremony sponsor for the awards, said he was delighted to be returning to his home county to present the awards in September.
He said: “I recognise Lancashire as somewhere that business thrives through never being willing to accept second best.
“From what I have seen of the quality of the BIBAs, in terms of the calibre of entries and the attention to detail of its organisation, I have no doubt the winners we will be unveiling in September will be the very best of the best.
“It is a great honour to be invited to be master of ceremonies for the awards and I am looking forward to standing up in front of a sell-out crowd at the iconic Blackpool Tower.”
Mr Roberts began his career in the late 1960s with iconic London fashion house Mary Quant before going on to hold senior marketing roles with brands including Gillette, Procter and Gamble and Pepsi-Cola.
He took up his role a global chief executive of Saatchi and Saatchi in 1997 but has not forgotten his Lancashire roots, having accepted an Honorary Professor of Creative Leadership at Lancaster University.
Today, he manages 92 offices of Saatchi and Saatchi in more than 80 countries across the globe with chief executives in every office reporting to him.
In recent weeks, the BIBAs revealed it is launching the BIBAs Academy, in partnership with Lancaster University Management School to provide growth support to the winners of its 2014 award.