New look beer labels go down very well

The Tirril team
The Tirril team

A rebranding project undertaken by a Bolton-le-Sands based marketing company has given a brewery’s quaffable products a makeover.

Better With Jam has created new labelling for Tirril Brewery, which is based in Long Marton, Appleby-in-Westmorland, to show potential drinkers exactly what the bottle contains.

Janie Ash, Better With Jam’s managing director, said: “The new labelling is all part of our recent rebrand and relaunch campaign for Cumbrian-based Tirrill Brewery. We thought, ‘wines and teas display this information - why not beers?’ With the boom in interest in craft beers and such a vast array of beers to choose from customers need to have some indication of what they are getting before they buy.”

Tirril is a small artisan brewery that creates traditional ales, pilsners and a range of spirits.

Chris Tomlinson, Tirril Brewery owner, said: “The information is presented right on the front of the bottle to help beer lovers choose the right beverage for them. For example, Tirril’s Old Faithful bottle states that it is “a golden ale, fresh, with a citrus finish” while Red Barn’s bottle declares it is “a ruby red ale, strong, with a tangy finish.”

Janie added: “We believe this move marks an industry first – the first brewery to incorporate ‘taste’ information, in bold lettering, on rebranded bottles and pump clips. Working with Chris Tomlinson, owner and master brewer, and his team has been inspiring! They are true alchemists, passionate and dedicated about everything they do. I feel we have done them proud with new branding on their bottles, pump clips, brochure and website. We believe that Tirril’s values and love of brewing the perfect pint are now reflected in every single one of their brand touch points. Tirril’sinnovative labelling system will, I am sure, become the norm amongst other brewers in the near future.”

Tirril recently secured new deals with companies including Quite Simply French in Lancaster, Askham Hall, near Penrith, the Hare and Hounds, Bowland Bridge, Storrs Hall, Windermere, and the Inn at Whitewell in the Trough of Bowland.