A musician turned fish frier hopes to batter the opposition with his new enterprise.
Matt Black, 31, has bought and redecorated the former Halton Traditional Chippy and renamed it Black’s Finest Fish and Chips.
He shut the High Road business for three weeks to do the work but, now open, word of its new ownership has seen people queueing out of the door.
Mr Black, who obtained a music degree before fulfilling a dream to buy his own business, said: “There has been a chippy here for about five years and I have been trying to buy it for a year.
“My aim is to offer customers the freshest fish, chips and ingredients I can get, including local potatoes from Pilling and from Procters Fish in Morecambe.
“It comes down to using the best potatoes and fresh fish. The fish is sustainably sourced from the Baltic and the oil I use is an additive-free, pure vegetable oil.
“I take a lot of pride in my product and I’m being quite open about where everything comes from.”
Mr Black set his sights on buying the chip shop after gaining experience working in chippies.
Last year, he completed a National Federation of Fish Friers (NFFF) course in Leeds, which included training in chip shop management, preparation and cooking.
His mother, Kay, is a ‘sleeping partner’ in the new venture, which is open Monday to Saturday between 11.30am and 1.30pm and from 4.30pm to 8.30pm.
And that is not the only family connection the business has - Mr Black’s cousin is also working there.
The businessman, who lives in Lancaster, hopes his homemade onion rings, fish cakes and fish goujons will become a hit, along with the other meals customers can choose from off a specials board.
Already, hungry locals are flocking to the shop, which has just been given the top food hygiene rating of five.
They are able to see exactly where their food is coming from on display boards at the store.
“I underestimated how busy it would be,” said Mr Black.
“I didn’t make a big song and dance about opening - I just opened the door and the word has spread quickly.
“People have been queueing out of the door. The biggest seller so far has been small fish and chips and mushy peas.”
Mr Black said his shop used biodegradable forks and boxes which ‘disappeared’ two weeks after use.
Visit www.blackschippy.co.uk for more information.