Hair brand founder turns to football for star appeal

Liverpool international goalkeeper Simon Mignolet at the Cavern Club.

Liverpool international goalkeeper Simon Mignolet at the Cavern Club.

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Britain’s fastest growing hair styling brand, Hairbond United Kingdom – which was founded by Lancaster’s Scott Michaels – is signing up Liverpool and Belgian international footballer Simon Mignolet to promote the brand.

Mignolet, the Reds’ goalkeeper, joins top cricketer James Anderson as Hairbond official brand ambassadors for 2014.

Hairbond has grown from nothing to exporting to more than 25 international distributors including the USA, Australia and Singapore.

 

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