Google to help firms in search for web wizardry

The Storey Institute in Lancaster.
The Storey Institute in Lancaster.

Search engine giant Google is to train local businesses.

The global company is putting on a workshop offering advice and tips on how to make the most of the internet and grow a business online.

The event, at the Storey Creative Industries Centre, will be the first Google has staged in the north of England.

It is co-hosted by Lancaster and Fleetwood MP Eric Ollerenshaw and the Lancaster District Chamber of Commerce.

The event has been designed to help businesses regardless of their technical expertise – from creating their first website, through to improving an existing website and online marketing.

It is part of a drive by Google to help small businesses grow using the internet and to help business owners harness new ‘e-skills.’ So far over 250,000 businesses have been helped through the programme.

A study by the Boston Consulting Group indicated that businesses with a presence online grow four to eight times faster than those who don’t.

The free workshop, supported by Lancaster City Council, takes place at 10.30am on 19th July 2013.

Spaces are limited and firms should sign up at https://uk.bookingbug.com/home/31808-Google-Juice-Bar

Google UK managing director, Dan Cobley, said: “Our goal is to get businesses of all sizes to understand the importance of the internet and how easy it is to get online and contribute to the overall growth of their enterprise.”

Mr Ollerenshaw said: “A successful online presence is vital for businesses based in Lancaster and successful small businesses mean a strong local economy.”