Businesses and groups across Lancaster are now benefiting from a growing social media trend.
As Twitter’s popularity grows, more people are setting up ‘regional hours’ on the site, providing a free and useful platform and extra exposure on the internet.
‘Lancaster Hour’ is gaining in momentum after being set up a month ago.
The idea is to get the city’s business community online to tweet their news, events and ideas using the hashtag #LancasterHour on Tuesday nights between 8pm-9pm.
There is also a #NorthWestHour and a #Lancashire Hour.
#LancasterHour creator Jack Knight, of Knight Time Creations, said: “I was seeing so many other regional hour hashtags on Twitter, yet there wasn’t one for Lancaster. I love the place dearly, having moved here ten years ago and made it my home.
“I’ve met a huge amount of local business owners over the years and it’s great to really feel part of a community.
“I wanted to encourage that local bond online with #LancasterHour.
“I want to connect local businesses both on and off line so we can foster a real community spirit of friendship and co-operation.”
Naturally, #LancasterHour also has its own Twitter account - @lancasterhour - from which it re-tweets those who take part.