More than 50 guests from Lancaster’s business community came together to listen to an expert’s advice on growth.
Motivational speaker Martin Robert Hall, whose client list boasts Sir Alex Ferguson, gave what organisers described as an ‘entertaining and thought-provoking presentation’ and case studies on his successes.
Sir Alex is known to have personally recommended Mr Hall for his work.
The ‘Secrets to Business Success’ event was held at Lancaster and Morecambe College’s (LMC) new business and conference centre.
Beforehand, guests were surveyed on their needs for the coming financial year and more than 43 per cent of responses highlighted their desire for ‘substantial growth’ in 2013-14.
Sue Keenan, employment and partnerships manager at LMC Business, said: “We were all very excited to host our Secrets of Business Success event and engage local businesses with the many ways they could achieve growth and success over the next year.
“Martin Robert Hall told some fascinating stories from his experiences, many of which really got our audience thinking about ways they could put his ideas into practice.
“I am very much looking forward to working with the clients we met and taking their businesses forward, whether that be through an apprenticeship match, a training course or another inspiring event.”
Mr Hall, who runs Impossible 2 Inevitable, told the Guardian: “Success in business, as in all walks of life, largely comes down to attitude.
“It’s not what happens to us, the many things outside of our control, but how we respond.
“Our research shows us that the people who learn to be positive at all times rise to the top, they beat the tough times which will undoubtedly come and they always enjoy the challenge more too, which is vital for staying upbeat and beating the odds.”
Eleanor Postlethwaite, of Lancaster-based Photo Baby, also spoke at the function.
Her company was named Small Business of the Year at the Enterprise Vision Awards earlier this month.
She employs a Lancaster and Morecambe College apprentice and spoke about how the appointment had helped her to grow the business.
More than 30 per cent of those who attended the college event expressed interest in taking on an apprentice.
The next event LMC’s business centre will host will look at talent management and take place on November 29.
Visit www.lmcbusiness.co.uk for more details.