Bigger workforce makes a lot of Sense

Technical director at Cable Sense Ltd on White Cross, John Kelly (right) with, from lef, lead developer Matt Roberts, senior hardware engineer, Keith Barratt and sales manager Dave Martin.
Technical director at Cable Sense Ltd on White Cross, John Kelly (right) with, from lef, lead developer Matt Roberts, senior hardware engineer, Keith Barratt and sales manager Dave Martin.

A network cabling infrastructure firm based in Lancaster could quadruple its workforce over the next few years as it expands overseas.

Cable-Sense, which is based at the White Cross Industrial Estate, hopes to double its seven-strong workforce this year as it bids to treble its £1m turnover.

And the firm’s executive chairman, Geoff Butcher, said he hoped it would employ 25-30 people within two years.

The company, which was founded by John Kelly and Prof Tony Peyton in 2004, started life with just three employees.

Its products manage the ethernet networks of large companies in real time, helping to reduce energy use, minimise use of switches and routers and instantly identify network problems.

The company’s growth plans were recently boosted after it secured £800,000 in funding from The North West Fund for Energy & Environmental and UMIP Premier Fund.

The North West Fund is managed by CT Investment Partners, while the UMIP Premier Fund is managed by MTI Partners.

The funding will allow Cable-Sense to boost its recruitment drive and take on new roles in sales, marketing and product development.

Geoff Butcher, the firm’s executive chairman, said: “As well as our main staff we employ a whole bunch of sub-contractors in and around White Cross.

“We also outsource quite a bit but what we will do as we expand is bring more of that work in house.

“We would hope to have more sales people here and some overseas too.

“Within two years we will probably need 25-30 people, five of whom will be overseas and we will be looking to have distributors and partners selling our products for us.

“Our first stop will be Europe, but then we will move on to the Middle East, United States and Asia.

“We know we have got a very unique product and it is getting a lot of interest.

“There’s no reason why this should not really take off.”

Following the North West Fund investment, Michael Bakewell, investment manager at CT Investment Partners joined the board of Cable-Sense with immediate effect.

Mr Bakewell added: “The green IT sector is thriving at the moment because of the increasing pressures for businesses to adopt eco-friendly practices and reduce energy costs.

“Businesses are looking for ways to reduce costs more than ever before and Cable-Sense is dedicated to delivering significant savings across your cabling network.”