All you need is love for new shopping campaign

Liz Hickingbotham and Rachael Wilkinson from the Lancaster BID launch the Love Local press release.
Liz Hickingbotham and Rachael Wilkinson from the Lancaster BID launch the Love Local press release.
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Liz Hickingbotham and Rachael Wilkinson love local and love Lancaster, and they want you to do the same.

Liz and Rachael are from the Lancaster BID (Business Improvement District) team, who have this week launched a new marketing campaign aimed at getting shoppers to spend money in Lancaster stores.

Love Local, Love Lancaster will give people the chance to buy discount vouchers to save money in shops and on services.

Lancaster BID are currently collecting vouchers from businesses in Lancaster and will send customers the offers via e-mail.

The voucher scheme is free both for the consumers and for the Lancaster BID businesses.

Liz Hickingbotham, BID manager said: “Our aim is to get people spending money in the Lancaster, by giving them offers they cannot refuse.

“We are confident that this voucher campaign will increase footfall in levy payers’ stores as well as helping consumers and local businesses connect on a more personal level.”

The Lancaster BID is a private sector led, owned and managed initiative to create a more prosperous city centre.

All business properties with a rateable value of £10,000 and above within the BID area will make an investment of 1.5% on a fixed rateable value of their business. The Rateable Value is fixed for the three year period of the BID (April 1 2013 toMarch 31 2016).

These payments – the BID levy – will generate a budget around £650,000 over three years to spend on improving and promoting the city centre as a vibrant and 
cosmopolitan destination. Events to benefit from the BID have included Light Up Lancaster and the Christmas ligfhts switch-on.

The new voucher scheme is set to go live next week and will be promoted through the BID website and social media platforms including Facebook, Twitter and Instagram.

These offers will be exclusive to shops and services located within the Lancaster BID boundary.

To sign up to receive your free Love Local, Love Lancaster vouchers, click HERE

To get your business involved in Love Local, Love Lancaster please e-mail